parislemon:

Brooks Barnes for The New York Times:

MyMagic+ will allow users of a new Web site and app — called My Disney Experience — to preselect three FastPasses before they leave home for rides or V.I.P. seating for parades, fireworks and character meet-and-greets. Orlando-bound guests can also preregister for RFID bracelets. These so-called MagicBands will function as room key, park ticket, FastPass and credit card.

MagicBands can also be encoded with all sorts of personal details, allowing for more personalized interaction with Disney employees. Before, the employee playing Cinderella could say hello only in a general way. Now — if parents opt in — hidden sensors will read MagicBand data, providing information needed for a personalized greeting: “Hi, Angie,” the character might say without prompting. “I understand it’s your birthday.”

Love it or hate it, this is absolutely the future of this kind of experience.

Also included should be height information for children. My son got cleared to ride a roller coaster at the front of the line and then at the end of the line right before getting on they checked him again and said he wasn’t tall enough. That was pretty devastating for a 3-year-old who just spent a half hour in line getting hyped up for a ride. There should be an official ruling on the child’s height as they enter the park and then the MyMagic+ bracelet could hold that information.

Tags: tech disney