So David Karp built this really awesome sports car. He built it from scratch and it looks amazing and when he drives it around town all the teenagers go crazy. But he spent all his money building the car, and barely has enough money to keep gas in it or to do maintenance and upgrades to the car. So occasionally he gives rides to advertisers who just want to be seen riding around in the Tumblr mobile.
Yahoo is going through a mid-life crisis. Yahoo decides to buy a sports car so they can look cool with the younger generation. They decide to buy Karp’s sports car, but they realize if they try to drive it they’ll just crash it.
So they come to an agreement. They own the car, but they don’t get to drive the car. David Karp will continue driving it, and can drive it wherever he wants, as long as Yahoo can sit in the passenger seat and tell the teenagers that Yahoo owns the car.
The good news for Karp is he’ll never need gas money again. The good news for Yahoo is it basically just called “shotgun!” to the tune of $1.1 Billion.
And as long Yahoo never reaches over and tries to grab the steering wheel, the good news for us is Tumblr will continue to take us where we want to go.
You know what I love about Tumblr? I just watched an awesome moment on one of my favorite TV shows. Then I thought, I’d love to see a good GIF set of that moment. I searched the tag for the show, and sure enough there it was.
Now I know the feeling New Yorkers get when they say they can get Chinese take out at any time of night.
— The Atlantic, on the Obama campaign Tumblr — perhaps the best piece yet on political memedom, the uniqueness of Tumblr as a platform, and why it makes sense in the political sphere. (Only thing missing: a quote from Liba Rubenstein!) (via jessbennett)